Bitbucket "Failed to pull image" / Image Not Found
By Kaveh Alemi·Latchkey
Bitbucket could not pull the Docker image you set for the step. Either the name/tag is wrong, the image is private and has no credentials, or the registry pull hit a transient error.
What this error means
The step never reaches your script - it fails at setup with a "failed to pull image" or "manifest unknown" error. A bad tag fails every time; a registry blip fails intermittently and passes on retry.
Bitbucket log
Failed to pull image "myorg/builder:lateset":
manifest for myorg/builder:lateset not found.
Common causes
Wrong image name or tag
A typo in the repository or tag (lateset vs latest), or a tag that no longer exists, makes the registry return "manifest unknown".
Private image without credentials
A private registry image needs username/password (or AWS/GCR auth) declared on the image. Without it, the pull is unauthorized.
How to fix it
Use a correct, existing tag
bitbucket-pipelines.yml
image:myorg/builder:latest# or pin a digest for reproducibility# image: myorg/builder@sha256:...
Authenticate to a private registry
Provide registry credentials via secured variables on the image definition.
Mirror critical base images so an upstream outage does not block CI.
Frequently asked questions
What causes ""Failed to pull image""?
A typo in the repository or tag (lateset vs latest), or a tag that no longer exists, makes the registry return "manifest unknown".
How do I fix "Failed to pull image"?
Use a correct, existing tag
Can Latchkey fix this automatically?
Yes. Latchkey runs your GitHub Actions on managed runners that detect this failure, apply the fix, and retry the job automatically - self-healing is on by default.